Web site design- do
it all yourself?
varies widely, and not everyone upgrades regularly. This
requires a lot of compromise between what you may want, and what will
work reliably for a wide range of users.
You'll want to consider
browser choice, screen resolution, connection speed, font and plug-in
availability, color depth, and so on in designing your web site.
Before you get too far
along in putting your site together, be sure to test your pages under
a variety of conditions.
single most important step...
Communicate your message...
From the largest commercial enterprise to the lowliest members'
homepage, each site on the web successfully delivers a message.
The delivery's always loud and clear. The only problem is, too
often, the message delivered is not the one intended. Easily the
most difficult part of a project, the most important step in site
design is deciding what you want to say.
about graphics, navigation menus, colors, and page layouts. Forget
about effects and animations. Forget that you're even thinking
about a website. Remember that your purpose is communication.
there are two essential rules, so plain and simple that it seems
absurd to write them down. Nonetheless, these basic and
essential rules are overlooked often enough. They bear
Really, that's all
there is to it. Say what you have to say. A message that flows
will carve its own channel, and that will become your site.
Imagine there's no website...
Not so long ago there was
no world wide web. If someone wanted to know about your
business, your products and services, you had to tell them. You
had to talk to them, write a letter, verbally communicate. You
had to decide what you wanted to say. The internet doesn't
single most important step in designing your website is the
composition of the message that your site will deliver; not the
final wording that will wind up on your pages (that comes
later), but the overall background message, the core of what you
want to say.
background, or metamessage, should reverberate through
all levels of your site. From the domain name to the
graphics to the verbal content of your pages, everything should
serve to present, emphasize, and reinforce what you want your
visitors to understand about you and your operation.
the time and take the effort to create a verbal presentation.
Write a letter to an imaginary prospect. Dictate a radio show to
a tape recorder. Define your message, then refine it. Polish it
up, and get help if you need to. When you're satisfied that what
you've said is what you mean to say, design a site to present
a step you can skip, as many do. And that becomes part of your
website definition tool
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