Every site has a name. If you have not yet
settled on a name for yours, enter your organization's
What will be the
name of your web site?
Suppose that a local newspaper reporter is going to
compose and publish a brief (one or two sentences)
description of your organization. What would you
like it to say?
Purpose of your site...
Any web site has a primary job to do, its main
reason for existence. Most have secondary jobs
as well, and sometimes the jobs can overlap.
Some of the jobs a typical site may perform are:
- promotion of
products and services,
- catalog sales,
- news and
- or define your
own job descriptions.
What will be the primary
job of your site?
What secondary services will it provide?
Your web site will consist of your materials,
specially processed and packaged for delivery over the
internet. Contents include written materials,
photographs, artwork, sound files, downloadable files-
practically anything that can be digitized.
What materials will
your visitors find on your site?
Every web site has a target demographic, or
general description of the people it is primarily
intended to serve. While most sites may be
intended for the general public, some are
targeted to a very specific group.
Who is your site
intended to serve, and are there any specific
assumptions you can make about your target
When all is said and done...
Okay. Suppose that your web site is done, and
the imaginary reporter from the first question is
back. This time he has written a brief
description of your site. What would you
realistically expect it to say?